Your best customers are already talking about you.

We write the posts and listen for the leads inside private local Facebook groups — the rooms your Meta ads can't enter. Engagement and detection, working in your voice, every day.

Book a demo
100+ Local groups per market
$10–25 Avg. cost per lead
2–3 wk Typical time to first lead
SK
Sarah K.
Calabasas Community · 2m
Anyone have a roofer they trust? Storm leak, need someone this week.
MR
Mike R.
Westlake Neighbors · 11m
Need a good HVAC tech for the new place. Recs?
JL
Jennifer L.
West Hills Homes · 24m
Pool guy ghosted us. Reliable weekly pool service?
TB
Tom B.
Sherman Oaks · 38m
Closing next week — need a home inspector ASAP.
DM
Diane M.
Columbus Westerville Community · 1h
Hot water heater died this morning 😩 Anyone have a plumber that doesn't price-gouge?
CM
Carlos M.
Miami Brickell Neighbors · 1h
Looking for a personal trainer who'll come to the house. New baby, no time for the gym.
SB
Sarah B.
Austin Mommies · 2h
Moving to ATX next month! Need a realtor who knows the family-friendly neighborhoods 🏡
Affordable Roofers
Oak Development
Leos Landscaping
Douglas Elliman
Superior Fence Rail
Lees HVAC
Wallaby Windows
Koala Insulation
Bumble Roofing
Outdoor Lighting Perspectives
Fleetwell
Affordable Roofers
Oak Development
Leos Landscaping
Douglas Elliman
Superior Fence Rail
Lees HVAC
Wallaby Windows
Koala Insulation
Bumble Roofing
Outdoor Lighting Perspectives
Fleetwell

Built for local businesses.

Four categories where community-based lead-gen consistently outperforms paid channels — because in these industries, trust travels faster than ads.

01
Home services
& trades
Roofers · HVAC · Plumbers · Electricians · Home remodeling · Home services · Pool services · Landscapers · Solar · Pest control
"Roof leaking after the storm. Anyone have a roofer they actually trust?"
02
Real estate
Listing agents · Buyer's agents · Brokerages · Property managers · Home inspectors
"Just moved to the area. Need a realtor who actually answers texts."
03
Professional
services
Attorneys · CPAs · Financial advisors · Consultants · Medical & dental practices
"Anyone have a CPA they like for a small LLC? Tax season's killing me."
04
Local lifestyle
& retail
Med spas · Boutique fitness · Restaurants · Salons · Pet services · Tutors · Personal trainers
"Looking for a med spa with good botox in the area. Neighborhood favorites?"

Don't see your category? If your customers ask their neighbors before they Google, we can probably make this work. Tell us your vertical on the demo call.

Conversation Starter
AR
Apex Roofing
Calabasas Community · 7:14 AM
Honest question — what's the one home improvement you've been putting off the longest? Mine is finally fixing the gutters 🙋
47 24 High engagement
Promotion
PC
Premier CPA Group
Columbus Westerville Community · 9:02 AM
Tax season's around the corner. First 15 neighbors get a free 30-min tax planning consult. Local CPA firm, 18 years here.
31 18 11 consults booked
Educational Tip
BD
Bright Dental Studio
Miami Brickell Neighbors · 11:38 AM
Quick tip from 15 years in dentistry: if your gums bleed when brushing, it's almost always early gingivitis — not aggressive brushing. Here's the fix ↓
92 41 Top of week
Spotlight Story
CR
Cedar & Pine Realty
Hidden Hills · 2:15 PM
20 years ago I started this brokerage with one phone and a Civic. Today we've helped 3,000+ families find a home in this valley.
138 62 Pinned

And we listen for every lead.

Across the same groups where we post for you, our AI reads every message — every minute, all day. When someone mentions a service you offer, you're alerted before your competitors even know the post exists.

While they're bidding on keywords, you're already in the conversation.

  • 0150–100 hyper-local groups monitored 24/7
  • 02Keyword detection across every post, every minute
  • 03Real-time alerts with group, user, post, intent
  • 04DM follow-up handled on your behalf
Live · Calabasas Community Network 87 groups
SK
Sarah K.2 min ago
Anyone have a roofer they trust? We had a leak after the storm and need someone to take a look this week.
MR
Mike R.11 min ago
Sold our place last weekend! Need a good HVAC tech to service the new house.
JL
Jennifer L.24 min ago
Pool guy ghosted us. Looking for a reliable weekly pool service in West Hills.
TB
Tom B.38 min ago
Closing next week — need a home inspector ASAP. Anyone available?
DP
Dana P.52 min ago
Kitchen remodel quotes are all over the place. Who did yours?
CR
Carlos R.1 hr ago
Need a landscaper who actually shows up. Tired of getting flaked on.
Lead Extracted
Keyword "roofer"
Intent High
Zip 91302
Status Sent ✓

Where your dollars actually go.

Indicative cost-per-lead ranges across channels in U.S. home services. Numbers shift by market and season — the order of magnitude doesn't.

Channel
Cost Per Qualified Lead (relative)
Range
Google Search Ads
$120–$400Per CPL
Meta & Instagram Ads
$80–$300Per CPL
Yelp / Lead Marketplaces
$60–$250Per CPL
Direct Mail
$45–$180Per CPL
PostPal Pros Community
$10–$25Per CPL
Source: Internal benchmarks, 2024–2025 Lower is better →
73%
Pre-Search Behavior
of homeowners ask their network before searching Google for a local service provider.
3.8×
Trust Multiplier
conversion rate on community-sourced leads vs. cold paid traffic.
100+
Groups Per Market
hyper-local communities joined & monitored on your behalf.
"

People who run the businesses.

$1.2M+
Pipeline attributed
87%
Client retention
8,400+
Posts published this year
"
We went from chasing Yelp leads at $180 a pop to fielding calls from homeowners who already trusted us because their neighbor said our name first.
FH
Fleetwell HVAC
$18
Avg CPL
3.2×
Pipeline
14mo
Tenure
"
I killed half my Google Ads budget to fund this. Six months in, it's our number-one source of new roof inquiries.
BR
Bumble Roofing of LA
64
Leads/mo
−52%
Ad spend
8mo
Tenure
"
We're reaching out within ten minutes of a community post. Sellers are stunned. We close way more of these than anything cold.
OD
Oak Development
10min
Response
47%
Close rate
11mo
Tenure

One offer. No upsells. No tiers.

Engagement and detection, working together. One monthly fee. Territory protected. Month-to-month.

The PostPal Package
Complete Community Engine
$849
per month · billed monthly
Up to 100 hyper-local groups joined & active
Monthly original posts across four post types
24/7 AI keyword monitoring
Direct DM engagement on your behalf
Dedicated call tracking for attribution
Non-compete territory in your category
Monthly reporting with pipeline data
Custom form-fill landing page for attribution
Month-to-month — cancel anytime
Book a demo
One client per category per metro · limited inventory

Before you book, a few things.

Q. Don't private FB groups ban self-promotion?
They do — which is why most agencies fail in this channel. We don't spam, we participate. Follow each group's rules. Post in your voice. Earn mentions by being useful. Agencies treating groups like billboards get banned. We treat them like neighborhoods.
Q. How quickly will I see real leads?
First qualified lead typically within two to three weeks. Steady flow builds over 30–60 days as presence compounds across groups. Unlike paid ads — which spike and crash with budget — this is a flywheel. Slower to start. Harder to stop.
Q. Do I still need to run Google & Meta ads?
Most clients cut paid spend significantly within 90 days. A handful keep a small retargeting budget. The point isn't to replace every channel — it's to stop paying platform rent for leads your community would give you for free.
Q. What if I cancel? Does everything vanish?
Cancel any month, no questions. The reputation you've built inside groups doesn't disappear when you pause — that's the structural difference between this and renting ad impressions. You still exist in the conversation.
Q. Is my market protected from competitors?
Yes. One client per category per metro. If you're our roofer in Austin, no other roofer in Austin gets signed. That's why inventory is limited and we're selective. The model only works if we honor it.
Q. Will the posts actually sound like me?
We onboard with a voice interview, study your existing content, and write three drafts before publishing live. Every monthly calendar gets your sign-off. If a post doesn't sound like you, it doesn't go up.

See it work in your market.

Pick a time. We'll pull up your actual service area, show you which groups we'd place you in, and preview the kinds of leads being missed there this week.

No pitch deck. No pressure. If it's not a fit, we'll tell you.

  • 20 minutes · live, on Zoom
  • Your real market, audited on the call
  • You leave with a list of groups to join — even if you don't hire us